| 000 | 00507nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 241212s9999 xx 000 0 und d | ||
| 020 | _a787962554 | ||
| 082 |
_a658.827 _bD23B |
||
| 100 | _aDavis, Scott M. | ||
| 245 | 0 |
_aBuilding the brand-driven business _boperationalize your brand to drive profitable growth _cScott M. Davis, Michael Dunn. |
|
| 260 |
_aSan Francisco _bJossey Bass _c2002 |
||
| 300 | _axv, 299p.: ill.; 23cm. | ||
| 650 | _aBrand name products; Product management. | ||
| 700 | _aDunn, Michael | ||
| 999 |
_c43792 _d43792 |
||