000 00585nam a2200181Ia 4500
008 241212s9999 xx 000 0 und d
020 _a8185386633
082 _a659.1
_bS15A
100 _aSandage, C.H.
245 0 _aAdvertising
_btheory and practice
_cC.H. Sandage, Vernon Fryburger and Kim Rotzoll.
250 _a11th ed..
260 _aDelhi
_bA.I.T.B.S.
_c1996
300 _axv, 509p.: ill.; 25cm.-(Irwin Series in marketing).
440 _a(Irwin Series in marketing).
650 _aManagement
_bMarketing
_cAdvertising.
700 _aFryburger, Vernon
700 _aRotzoll, Kim
999 _c44906
_d44906