000 00477nam a2200133Ia 4500
008 241212s9999 xx 000 0 und d
020 _a8176499994
082 _a658.827
_bF81P
100 _aFranklin. Talcott J.
245 0 _aProtecting the brand
_ba concise guide to promoting, maintaining, and protecting a company's most valuable asset
_cTalcott J. Franklin.
260 _aNew Delhi
_bViva Books
_c2005
300 _a144p.; 22cm.
650 _aProduct management; Business names.
999 _c45950
_d45950