000 | 00584nam a2200169Ia 4500 | ||
---|---|---|---|
008 | 241212s9999 xx 000 0 und d | ||
020 | _a749442336 | ||
082 |
_a659.1 _bR80H |
||
100 | _aRoman, Kenneth | ||
245 | 0 |
_aHow to advertise _bwhat works and what doesn't and why _cKenneth Roman and Jane Mass. |
|
250 | _a3rd. ed.. | ||
260 |
_aLondon _bKegan Page _cc2004. |
||
300 | _axxi, 218p.; 23cm..-(Building brands and businesses in the new maketing world. | ||
440 | _a(Building brands and businesses in the new maketing world. | ||
650 | _aBusiness. | ||
700 | _aMass, Jane | ||
999 |
_c45951 _d45951 |