000 00584nam a2200169Ia 4500
008 241212s9999 xx 000 0 und d
020 _a749442336
082 _a659.1
_bR80H
100 _aRoman, Kenneth
245 0 _aHow to advertise
_bwhat works and what doesn't and why
_cKenneth Roman and Jane Mass.
250 _a3rd. ed..
260 _aLondon
_bKegan Page
_cc2004.
300 _axxi, 218p.; 23cm..-(Building brands and businesses in the new maketing world.
440 _a(Building brands and businesses in the new maketing world.
650 _aBusiness.
700 _aMass, Jane
999 _c45951
_d45951