000 00462nam a2200133Ia 4500
008 241212s9999 xx 000 0 und d
020 _a749442131
082 _a658.827
_bV20G
100 _aVan Gelder, Sicco
245 0 _aGlobal brand strategy
_bunlocking brand potential across countries, cultures and markets
_cSicco Van Gelder.
260 _aLondon
_bKogan Page
_c2004
300 _axii, 260p.; 23cm.
650 _aBrand name products - Planning; Export marketing.
999 _c45953
_d45953