| 000 | 00545nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 241212s9999 xx 000 0 und d | ||
| 020 | _a749443219 | ||
| 082 |
_a658.83 _bB55E |
||
| 100 | _aBirn, Robin J. | ||
| 245 | 4 |
_aThe Effective use of market research _bhow to drive and focus better business decisions _cRobin J. Birn. |
|
| 250 | _a4th ed.. | ||
| 260 |
_aLondon _bKogan Page _c2004 |
||
| 300 | _axiv, 226p.; 22cm..-(Marketing research practice). | ||
| 440 | _a(Marketing research practice). | ||
| 650 | _aMarketing research; Decision making. | ||
| 999 |
_c46101 _d46101 |
||