000 00504nam a2200181Ia 4500
008 241213s9999 xx 000 0 und d
020 _a3540253602
040 _aJamia Hamdard
041 _aEnglish
082 _a658.827
_bK95B
100 _aKotler, Philip
245 0 _aB2B brand management
_cPhilip Kotler, Waldemar Pfoertsch.
260 _aBerlin
_bSpringer
_c2006
300 _axvi, 357p.: ill.; 24cm.
650 _aBusiness names; Product names.
700 _aPfoertsch, Waldemar
942 _cBK
999 _c50364
_d50364