| 000 | 00590nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 241213s9999 xx 000 0 und d | ||
| 020 | _a199274894 | ||
| 040 | _aJamia Hamdard | ||
| 041 | _aEnglish | ||
| 082 |
_a659.111 _bP37S |
||
| 100 | _aPercy, Larry | ||
| 245 | 0 |
_aStrategic advertising management _cLarry Percy, Richard Elliott. |
|
| 250 | _a2nd. ed. | ||
| 260 |
_aNew Delhi _bOxford University Press _c2005 |
||
| 300 | _axviii, 335p.: ill.; 25cm. | ||
| 650 |
_aAdvertising - Management _bSales promotion. _cCommunication in marketing. |
||
| 700 | _aElliot, Richard | ||
| 942 | _cBK | ||
| 999 |
_c50621 _d50621 |
||