| 000 | 00570nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 241215s9999 xx 000 0 und d | ||
| 020 | _a8177080946 | ||
| 040 | _aJamia Hamdard | ||
| 041 | _aEnglish | ||
| 082 |
_a658.8342 _bG96C |
||
| 100 | _aGupta, Soma Sen | ||
| 245 | 0 |
_aConsumer behaviour _bdynamics of building brand equity _cSoma Sen Gupta. |
|
| 260 |
_aNew Delhi _bNew Century Publications _c2005 |
||
| 300 | _aviii,297p.: ill.; 22 cm. | ||
| 500 | _aBibliography p. 281-92. | ||
| 650 |
_aConsumer complaints _bMarketing research _cHuman behavior. |
||
| 942 | _cBK | ||
| 999 |
_c51194 _d51194 |
||