000 00428nam a2200157Ia 4500
008 241215s9999 xx 000 0 und d
040 _aJamia Hamdard
041 _aEnglish
082 _a658.45
_bN63I
100 _aNiraj Kumar
245 0 _aIntegrated marketing communications
_cNiraj Kumar.
260 _aMumbai
_bHimalaya Publications
_c2009
300 _a642p.; 26cm.
650 _aCommunication in Business.
942 _cBK
999 _c52310
_d52310