000 00563nam a2200181Ia 4500
008 241218s9999 xx 000 0 und d
020 _a9780749457013
040 _aJamia Hamdard
041 _aEnglish
082 _a658.827
_bP83B
100 _aPringle, Hamish
245 0 _aBrand immortality
_bhow brands can live long and prosper
_cHamish Pringle, Peter Field.
260 _aLondon
_bKogan Page
_c2009
300 _axi, 320p.: ill.; 24cm.
650 _aProduct management
_bBranding (Marketing)
_cBrand name products.
700 _aField, Peter
942 _cBK
999 _c59128
_d59128