000 00580nam a2200181Ia 4500
008 241218s9999 xx 000 0 und d
020 _a9780749468040
040 _aJamia Hamdard
041 _aEnglish
082 _a658.827
_bB48H
100 _aBergh, Joeri Van den
245 0 _aHow cool brands stay hot
_bbranding to generation Y
_cJoeri Van den Bergh, Mattias Behrer.
260 _aLondon
_bKoganpage
_cc2013.
300 _axx, 267p.: ill.; 24cm.
650 _aYoung consumers
_bGeneration Y
_cTrade Marketing
_dProduct Management.
700 _aBehrer, Mattias
942 _cBK
999 _c62908
_d62908