000 | 00580nam a2200181Ia 4500 | ||
---|---|---|---|
008 | 241218s9999 xx 000 0 und d | ||
020 | _a9780749468040 | ||
040 | _aJamia Hamdard | ||
041 | _aEnglish | ||
082 |
_a658.827 _bB48H |
||
100 | _aBergh, Joeri Van den | ||
245 | 0 |
_aHow cool brands stay hot _bbranding to generation Y _cJoeri Van den Bergh, Mattias Behrer. |
|
260 |
_aLondon _bKoganpage _cc2013. |
||
300 | _axx, 267p.: ill.; 24cm. | ||
650 |
_aYoung consumers _bGeneration Y _cTrade Marketing _dProduct Management. |
||
700 | _aBehrer, Mattias | ||
942 | _cBK | ||
999 |
_c62908 _d62908 |