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Stratagic Brand Management creating and sustaining brand equity long term

Kapferer, Jean-Noel.

Stratagic Brand Management creating and sustaining brand equity long term Jean-Noel Kapferer. - 2nd ed. - London Kogan Page 1998 - 443p.; 25 cm.

ISBN: 749420693

Subjects--Topical Terms:
Brand name products - Marketing Product management.

Dewey Class. No.: 658.827 / K12S

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