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Stratagic Brand Management creating and sustaining brand equity long term Jean-Noel Kapferer.

By: Material type: TextTextLanguage: English Publication details: London Kogan Page 1998Edition: 2nd edDescription: 443p.; 25 cmISBN:
  • 749420693
Subject(s): DDC classification:
  • 658.827 K12S
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Item type Current library Collection Call number Status Date due Barcode
General Books HMS Central Library General Collection 658.827 K12S20 (Browse shelf(Opens below)) Available 70787
General Books HMS Central Library General Collection 658.827 K12S20 (Browse shelf(Opens below)) Available 70788
General Books HMS Central Library General Collection 658.827 K12S20 (Browse shelf(Opens below)) Available 70789

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