Consumer behaviour and marketing strategy
Peter, J. Paul
Consumer behaviour and marketing strategy J. Paul Peter, Jerry C. Olson; J. Paul Peter, Jerry C. Olson. - 5th ed. - New Delhi Irwin McGraw Hill 1999 - xxv, 545p.: ill.; 27cm.
0 - 256 - 26190 - 3.
658.8342 / P42C
Consumer behaviour and marketing strategy J. Paul Peter, Jerry C. Olson; J. Paul Peter, Jerry C. Olson. - 5th ed. - New Delhi Irwin McGraw Hill 1999 - xxv, 545p.: ill.; 27cm.
0 - 256 - 26190 - 3.
658.8342 / P42C
