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International marketing

Cateora, Philip R.

International marketing Philip R. Cateora, John L. Graham. - New Delhi Irwin McGra [n.d.] - xxv, 721p.: ill.; 28cm.

ISBN: 71156739

Subjects--Topical Terms:
Export Marketing; International Business Enterprises. Marketing

Dewey Class. No.: 658.848 / C25I

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