International marketing (Record no. 34600)

MARC details
000 -LEADER
fixed length control field 00547nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241209s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 71156739
040 ## - CATALOGING SOURCE
Original cataloging agency Jamia Hamdard
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848
Item number C25I
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cateora, Philip R.
245 #0 - TITLE STATEMENT
Title International marketing
Statement of responsibility, etc. Philip R. Cateora, John L. Graham.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Irwin McGra
Date of publication, distribution, etc. [n.d.]
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 721p.: ill.; 28cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export Marketing; International Business Enterprises.
Active dates Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Graham, John L.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Books
Holdings
Date last seen Total checkouts Full call number Barcode Price effective from Koha item type Lost status Damaged status Not for loan Collection Withdrawn status Home library Current library Date acquired
09/12/2024   658.848 C25I 104501 09/12/2024 General Books       General Collection   HMS Central Library HMS Central Library 05/09/2006
HMS Central Library, Jamia Hamdard, Hamdard Nagar, New Delhi -110062, INDIA