Essential of marketing research

Kumar, V

Essential of marketing research V. Kumar, David A. Aaker; George S. Day. - 2nd ed. - New York John Wiley 2002 - xix, 553p.: ill.; 25cm.

0-471-41235-x.

658.83 / K98E
HMS Central Library, Jamia Hamdard, Hamdard Nagar, New Delhi -110062, INDIA