Essential of marketing research
Kumar, V
Essential of marketing research V. Kumar, David A. Aaker; George S. Day. - 2nd ed. - New York John Wiley 2002 - xix, 553p.: ill.; 25cm.
0-471-41235-x.
658.83 / K98E
Essential of marketing research V. Kumar, David A. Aaker; George S. Day. - 2nd ed. - New York John Wiley 2002 - xix, 553p.: ill.; 25cm.
0-471-41235-x.
658.83 / K98E