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Essential of marketing research V. Kumar, David A. Aaker; George S. Day.

By: Material type: TextTextLanguage: English Publication details: New York John Wiley 2002Edition: 2nd edDescription: xix, 553p.: ill.; 25cmISBN:
  • 0-471-41235-x.
DDC classification:
  • 658.83 K98E
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Item type Current library Collection Call number Status Date due Barcode
General Books HMS Central Library General Collection Available 113809

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