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Strategic brand management : building, measuring, and managing brand equity /

Keller, Kevin Lane

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller - 2nd. ed. - Delhi: Pearson Education, 2003. - 816p.: ill.; 24cm.

ISBN: 8129702541

Subjects--Topical Terms:
Branding- Marketing Brand name products - Management.

Dewey Class. No.: 658.827 K24S

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