Strategic brand management : (Record no. 40489)

MARC details
000 -LEADER
fixed length control field 00577nam a2200193Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250528121916.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241210s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8129702541
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 K24S
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
245 #0 - TITLE STATEMENT
Title Strategic brand management :
Remainder of title building, measuring, and managing brand equity /
Statement of responsibility, etc. Kevin Lane Keller
250 ## - EDITION STATEMENT
Edition statement 2nd. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Delhi:
Name of publisher, distributor, etc. Pearson Education,
Date of publication, distribution, etc. 2003.
300 ## - PHYSICAL DESCRIPTION
Extent 816p.: ill.; 24cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding- Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Books
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term following geographic name as entry element Brand name products - Management.
Holdings
Date last seen Total Checkouts Barcode Price effective from Koha item type Lost status Damaged status Not for loan Collection code Withdrawn status Permanent Location Current Location Date acquired Full call number Source of classification or shelving scheme Shelving location Checked out Date checked out
11/12/2024   116174 11/12/2024 General Books       General Collection   HMS Central Library HMS Central Library 30/01/2004          
11/12/2024   116175 11/12/2024 General Books       General Collection   HMS Central Library HMS Central Library 30/01/2004          
11/12/2024   116927 11/12/2024 General Books       General Collection   HMS Central Library HMS Central Library 30/01/2004          
11/12/2024   116928 11/12/2024 General Books       General Collection   HMS Central Library HMS Central Library 11/01/2004          
11/12/2024   116929 11/12/2024 General Books       General Collection   HMS Central Library HMS Central Library 30/01/2004          
11/12/2024   117087 11/12/2024 General Books       General Collection   HMS Central Library HMS Central Library 23/03/2004          
11/12/2024   117089 11/12/2024 General Books       General Collection   HMS Central Library HMS Central Library 23/03/2004          
11/12/2024   117090 11/12/2024 General Books       General Collection   HMS Central Library HMS Central Library 23/03/2004          
11/12/2024   117091 11/12/2024 General Books       General Collection   HMS Central Library HMS Central Library 23/03/2004          
11/12/2024   117092 11/12/2024 General Books       General Collection   HMS Central Library HMS Central Library 23/03/2004          
11/12/2024   117093 11/12/2024 General Books       General Collection   HMS Central Library HMS Central Library 23/03/2004          
11/12/2024   117094 11/12/2024 General Books       General Collection   HMS Central Library HMS Central Library 23/03/2004          
11/12/2024   117095 11/12/2024 General Books       General Collection   HMS Central Library HMS Central Library 23/03/2004          
11/12/2024   117096 11/12/2024 General Books       General Collection   HMS Central Library HMS Central Library 23/03/2004          
11/12/2024   116173 11/12/2024 General Books       General Collection   HMS Central Library HMS Central Library 30/01/2004          
11/12/2024   119722 11/12/2024 Book Bank       General Collection   HMS Central Library HMS Central Library 04/05/2004 658.827 K24S Dewey Decimal Classification Book Bank    
11/12/2024   119723 11/12/2024 General Books           HMS Central Library HMS Central Library 04/05/2004          
11/12/2024   119724 11/12/2024 General Books           HMS Central Library HMS Central Library 04/05/2004          
11/12/2024   119725 11/12/2024 General Books           HMS Central Library HMS Central Library 04/05/2004          
11/12/2024   119726 11/12/2024 Book Bank       General Collection   HMS Central Library HMS Central Library 04/05/2004 658.827 K24S Dewey Decimal Classification Book Bank    
11/12/2024   119727 11/12/2024 Book Bank       General Collection   HMS Central Library HMS Central Library 04/05/2004 658.827 K24S Dewey Decimal Classification Book Bank    
11/12/2024   119721 11/12/2024 Book Bank       General Collection   HMS Central Library HMS Central Library 04/05/2004 658.827 K24S Dewey Decimal Classification Book Bank    
28/12/2024 1 117088 28/12/2024 Book Bank       General Collection   HMS Central Library HMS Central Library 28/12/2024 658.827 K24S Dewey Decimal Classification Book Bank 10/10/2016 28/12/2024
HMS Central Library, Jamia Hamdard, Hamdard Nagar, New Delhi -110062, INDIA