Services marketing integrating customer focus across the firm
Zeithaml, Valarie A.
Services marketing integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner. - 3rd ed.. - New Delhi Tata McGraw Hill 2003 - xx, 668p.: ill.; 27cm.
0-07-053042-4.
Service industries - Marketing; Customer services.
658.8 / Z04S
Services marketing integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner. - 3rd ed.. - New Delhi Tata McGraw Hill 2003 - xx, 668p.: ill.; 27cm.
0-07-053042-4.
Service industries - Marketing; Customer services.
658.8 / Z04S
