Services marketing (Record no. 42788)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00534nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241212s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-053042-4. |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | Z04S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml, Valarie A. |
| 245 #0 - TITLE STATEMENT | |
| Title | Services marketing |
| Remainder of title | integrating customer focus across the firm |
| Statement of responsibility, etc. | Valarie A. Zeithaml, Mary Jo Bitner. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed.. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Tata McGraw Hill |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 668p.: ill.; 27cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Service industries - Marketing; Customer services. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bitner, Mary Jo |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Collection | Withdrawn status | Home library | Current library | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 13/12/2024 | 658.8 Z04S | 122008 | 13/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 30/09/2004 | |||||
| 13/12/2024 | 658.8 Z04S | 122009 | 13/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 30/09/2004 | |||||
| 13/12/2024 | 658.8 Z04S | 122010 | 13/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 30/09/2004 | |||||
| 13/12/2024 | 658.8 Z04S | 122011 | 13/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 30/09/2004 | |||||
| 13/12/2024 | 658.8 Z04S | 122012 | 13/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 30/09/2004 |
