Customer relationship management integrating marketing strategy and information technology
Zikmund, William G.
Customer relationship management integrating marketing strategy and information technology William G. Zikmund, Raymond McLeeod, Jr., Faye W. Gilbert. - Singapore Wiley 2003 - xix, 179p.; 24cm.
9812530541
Public relations; Business.
658.812 / Z07C
Customer relationship management integrating marketing strategy and information technology William G. Zikmund, Raymond McLeeod, Jr., Faye W. Gilbert. - Singapore Wiley 2003 - xix, 179p.; 24cm.
9812530541
Public relations; Business.
658.812 / Z07C
