Customer relationship management (Record no. 42998)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00556nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241212s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9812530541 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 |
| Item number | Z07C |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zikmund, William G. |
| 245 #0 - TITLE STATEMENT | |
| Title | Customer relationship management |
| Remainder of title | integrating marketing strategy and information technology |
| Statement of responsibility, etc. | William G. Zikmund, Raymond McLeeod, Jr., Faye W. Gilbert. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore |
| Name of publisher, distributor, etc. | Wiley |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 179p.; 24cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations; Business. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gilbert, Faye W |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McLeeod, Jr , Raymond |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Collection | Withdrawn status | Home library | Current library | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 13/12/2024 | 658.812 Z07C | 122481 | 13/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 21/10/2004 |
