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How to advertise what works and what doesn't and why

Roman, Kenneth

How to advertise what works and what doesn't and why Kenneth Roman and Jane Mass. - 3rd. ed.. - London Kegan Page c2004. - xxi, 218p.; 23cm..-(Building brands and businesses in the new maketing world. - (Building brands and businesses in the new maketing world. .

ISBN: 749442336

Subjects--Topical Terms:
Business.

Dewey Class. No.: 659.1 / R80H

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