How to advertise (Record no. 45951)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00584nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241212s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 749442336 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | R80H |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Roman, Kenneth |
| 245 #0 - TITLE STATEMENT | |
| Title | How to advertise |
| Remainder of title | what works and what doesn't and why |
| Statement of responsibility, etc. | Kenneth Roman and Jane Mass. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd. ed.. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Kegan Page |
| Date of publication, distribution, etc. | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 218p.; 23cm..-(Building brands and businesses in the new maketing world. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | (Building brands and businesses in the new maketing world. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mass, Jane |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Collection | Withdrawn status | Home library | Current library | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 13/12/2024 | 659.1 R80H | 128717 | 13/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 19/12/2005 | |||||
| 13/12/2024 | 659.1 R80H | 128718 | 13/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 19/12/2005 |
