Normal view MARC view ISBD view

Strategic advertising management

Percy, Larry

Strategic advertising management Larry Percy, Richard Elliott. - 2nd. ed. - New Delhi Oxford University Press 2005 - xviii, 335p.: ill.; 25cm.

ISBN: 199274894

Subjects--Topical Terms:
Advertising - Management Sales promotion. Communication in marketing.

Dewey Class. No.: 659.111 / P37S

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)