Strategic advertising management (Record no. 50621)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00590nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241213s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 199274894 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Jamia Hamdard |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.111 |
| Item number | P37S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Percy, Larry |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic advertising management |
| Statement of responsibility, etc. | Larry Percy, Richard Elliott. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Oxford University Press |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 335p.: ill.; 25cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising - Management |
| Topical term following geographic name entry element | Sales promotion. |
| Location of event | Communication in marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Elliot, Richard |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Collection | Withdrawn status | Home library | Current library | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 13/12/2024 | 659.111 P37S | 139896 | 13/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 07/03/2007 | |||||
| 13/12/2024 | 659.111 P37S | 139897 | 13/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 07/03/2007 | |||||
| 13/12/2024 | 659.111 P37S | 139898 | 13/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 07/03/2007 | |||||
| 13/12/2024 | 659.111 P37S | 139899 | 13/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 07/03/2007 | |||||
| 13/12/2024 | 659.111 P37S | 139900 | 13/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 07/03/2007 | |||||
| 13/12/2024 | 659.111 P37S | 139901 | 13/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 07/03/2007 | |||||
| 13/12/2024 | 659.111 P37S | 139902 | 13/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 07/03/2007 | |||||
| 13/12/2024 | 659.111 P37S | 139895 | 13/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 07/03/2007 |
