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Consumer behaviour dynamics of building brand equity

Gupta, Soma Sen

Consumer behaviour dynamics of building brand equity Soma Sen Gupta. - New Delhi New Century Publications 2005 - viii,297p.: ill.; 22 cm.

Bibliography p. 281-92.

ISBN: 8177080946

Subjects--Topical Terms:
Consumer complaints Marketing research Human behavior.

Dewey Class. No.: 658.8342 / G96C

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