Consumer behaviour dynamics of building brand equity Soma Sen Gupta.

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Material type: Text

TextLanguage: English Publication details: New Delhi New Century Publications 2005Description: viii,297p.: ill.; 22 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
General Books	HMS Central Library	658.8342 G96C (Browse shelf(Opens below))	Available		140603
General Books	HMS Central Library	658.8342 G96C (Browse shelf(Opens below))	Available		140602

Bibliography p. 281-92.

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