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Retail power plays from trading to brand leadership, strategies for building retail brand value Andrew Wileman and, Michael Jary.

By: Material type: TextTextLanguage: English Publication details: Hampshire Macmillan Buisiness 1997Description: xvi, 280p., ill.; 24cmISBN:
  • 0-333-68527-x.
DDC classification:
  • 658.87 W47R
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