Facets of Indian advertising and consumer behaviour an empirical approach Kaleem Mohammed Khan, Mohammed Naved Khan.

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Material type: Text

TextLanguage: English Publication details: New Delhi Kanishka 2002Description: viii, 288p., 22cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	HMS Central Library	General Collection	659.10954 L55F (Browse shelf(Opens below))	Available		89613
General Books	HMS Central Library	General Collection	659.10954 L55F (Browse shelf(Opens below))	Available		89612

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Previous	659.1 Z09E The End of advertising as we know it	659.1019 S95A Advertising and the mind of the consumer what works, what doesn't, and why	659.1092 C77M The Man who sold America the amazing (but true) story of Albert D. Lasker and the creation of the advertising century	659.10954 L55F Facets of Indian advertising and consumer behaviour an empirical approach	659.10954 L55F Facets of Indian advertising and consumer behaviour an empirical approach	659.111 F11H How to produce successful advertising	659.111 F71H How to get ideas	Next

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