The Brand management checklist proven tools and techniques for creating winning brands Brad Vanauken.

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Material type: Text

TextLanguage: English Publication details: London Kogan Page 2002Description: xv, 320p.: ill.; 24cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	HMS Central Library	General Collection	658.827 V20B (Browse shelf(Opens below))	Available		92610

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Previous	658.827 T26A Advanced brand management from vision to valuation	658.827 T26B Branding in Asia the creation, development and management of Asian brand for the global market	658.827 T81B Big brand big trouble lessons learned the hard way	658.827 V20B The Brand management checklist proven tools and techniques for creating winning brands	658.827 V20G Global brand strategy unlocking brand potential across countries, cultures and markets	658.827 V20G Global brand strategy unlocking brand potential across countries, cultures and markets	658.827 V51B Brand management	Next

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