Strategic brand management building, measuring, and managing brand equity Kevin Lane Keller.
Material type:
TextPublication details: Delhi Pearson Education 2003Edition: 2nd. edDescription: 816p.: ill.; 24cm..-(Low price editionISBN: - 8129702541
- 658.827 K24S
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book Bank | HMS Central Library | General Collection | 658.827 K24S (Browse shelf(Opens below)) | Available | 128212 | ||
| Book Bank | HMS Central Library Book Bank | General Collection | 658.827 K24S (Browse shelf(Opens below)) | Available | 128213 | ||
| Book Bank | HMS Central Library Book Bank | General Collection | 658.827 K24S (Browse shelf(Opens below)) | Available | 128214 |
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| 658.812 C94C Customer relationship management | 658.812 C94C Customer relationship management | 658.812 C94C Customer relationship management | 658.827 K24S Strategic brand management building, measuring, and managing brand equity | 658.827 K24S Strategic brand management building, measuring, and managing brand equity | 658.827 K24S Strategic brand management Building, measuring, and managing brand equity | 658.827 K24S Strategic brand management Building, measuring, and managing brand equity |
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