Strategic brand management building, measuring, and managing brand equity Kevin Lane Keller.

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Material type: Text

TextPublication details: Delhi Pearson Education 2003Edition: 2nd. edDescription: 816p.: ill.; 24cm..-(Low price editionISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book Bank	HMS Central Library	General Collection	658.827 K24S (Browse shelf(Opens below))	Available	128212
Book Bank	HMS Central Library Book Bank	General Collection	658.827 K24S (Browse shelf(Opens below))	Available	128213
Book Bank	HMS Central Library Book Bank	General Collection	658.827 K24S (Browse shelf(Opens below))	Available	128214

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