Global brand strategy unlocking brand potential across countries, cultures and markets Sicco Van Gelder.

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Material type: Text

TextPublication details: London Kogan Page 2004Description: xii, 260p.; 23cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	HMS Central Library	General Collection	658.827 V20G (Browse shelf(Opens below))	Available		128721
General Books	HMS Central Library	General Collection	658.827 V20G (Browse shelf(Opens below))	Available		128722

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Previous	658.827 T81B Big brand big trouble lessons learned the hard way	658.827 V20B The Brand management checklist proven tools and techniques for creating winning brands	658.827 V20G Global brand strategy unlocking brand potential across countries, cultures and markets	658.827 V20G Global brand strategy unlocking brand potential across countries, cultures and markets	658.827 V51B Brand management	658.827 V51B Brand management	658.827 V51B Brand management	Next

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