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Blue ocean strategy how to create uncontested market space and make the competition irrelevant W. Chan Kim, Renee Mauborgne.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Boston Harvard Business School Press 2005Description: xv, 240p.; 24cmISBN:
  • 1591396190
Subject(s): DDC classification:
  • 658.802 K61B
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