Brand management principles and practices Kirti Dutta.

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Material type: Text

TextLanguage: English Publication details: New Delhi Oxford University Press 2012Description: xxiii, 455 p.: ill.; 24cm. + CDISBN:

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	HMS Central Library	General Collection	658.827 D97B (Browse shelf(Opens below))	Available		158018

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Previous	658.827 C69U The Ultimate book of business brands insights from the world's 50 greatest brands	658.827 D23B Building the brand-driven business operationalize your brand to drive profitable growth	658.827 D74B Brands in balance meeting the challenge to commercial identity	658.827 D97B Brand management principles and practices	658.827 E60E The Essential brand book over 100 techniques to increase brand value	658.827 F81P Protecting the brand a concise guide to promoting, maintaining, and protecting a company's most valuable asset	658.827 F81P Protecting the brand a concise guide to promoting, maintaining, and protecting a company's most valuable asset	Next

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