How cool brands stay hot branding to generation Y Joeri Van den Bergh, Mattias Behrer.

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Material type: Text

TextLanguage: English Publication details: London Koganpage c2013.Description: xx, 267p.: ill.; 24cmISBN:

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	HMS Central Library	General Collection	658.827 B48H (Browse shelf(Opens below))	Available		157563

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