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Lessons from a chief marketing officer what it takes to win in consumer marketing Bradford C. Kirk.

By: Material type: TextTextPublication details: New Delhi Tata McGrawHill 2003Description: xii, 243p.; 22cmISBN:
  • 70590192
Subject(s): DDC classification:
  • 658.8 K73L
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Item type Current library Collection Call number Status Date due Barcode
General Books HMS Central Library General Collection 658.8 K73L (Browse shelf(Opens below)) Available 126146

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