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The Rhetoric and reality of marketing an international managerial approach edited by Philip J. Kitchen.

Contributor(s): Material type: TextTextPublication details: Hampshire Palgrave Macmillan 2003Description: xix, 202p.; 22cmISBN:
  • 333987322
Subject(s): DDC classification:
  • 658.8 R42R
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General Books HMS Central Library General Collection 658.8 R42R (Browse shelf(Opens below)) Available 125524

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