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Advertising theory and practice

Sandage, C.H.

Advertising theory and practice C.H. Sandage, Vernon Fryburger and Kim Rotzoll. - Delhi A.I.T.B.S. 1996 - xv, 509p.: ill.; 25cm.- (Irwin Series in marketing).

ISBN: 8185386633

Subjects--Topical Terms:
Management Marketing Advertising.

Dewey Class. No.: 659.1 / S15A

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