Advertising (Record no. 23651)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00588nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241129s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8185386633 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Jamia Hamdard |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | S15A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sandage, C.H. |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising |
| Remainder of title | theory and practice |
| Statement of responsibility, etc. | C.H. Sandage, Vernon Fryburger and Kim Rotzoll. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | A.I.T.B.S. |
| Date of publication, distribution, etc. | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 509p.: ill.; 25cm.- (Irwin Series in marketing). |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| Topical term following geographic name entry element | Marketing |
| Location of event | Advertising. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fryburger, Vernon |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rotzoll, Kim |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
No items available.
