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Advertising theory and practice C.H. Sandage, Vernon Fryburger and Kim Rotzoll.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Delhi A.I.T.B.S. 1996Description: xv, 509p.: ill.; 25cm.- (Irwin Series in marketing)ISBN:
  • 8185386633
Subject(s): DDC classification:
  • 659.1 S15A
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