How to advertise what works and what doesn't and why Kenneth Roman and Jane Mass.

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TextSeries: (Building brands and businesses in the new maketing worldPublication details: London Kegan Page c2004.Edition: 3rd. edDescription: xxi, 218p.; 23cm..-(Building brands and businesses in the new maketing worldISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	HMS Central Library	General Collection	659.1 R80H (Browse shelf(Opens below))	Available		128717
General Books	HMS Central Library	General Collection	659.1 R80H (Browse shelf(Opens below))	Available		128718

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Previous	659.1 P22E Effectiveness of advertising	659.1 P22E Effectiveness of advertising	659.1 P37S Strategic advertising management	659.1 R80H How to advertise what works and what doesn't and why	659.1 R80H How to advertise what works and what doesn't and why	659.1 R89A Advertising communications and promotion management	659.1 R98K Kleppner's advertising procedure	Next

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